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Company

Direct Line

2 stories · tracked since Dec 10, 2024 · last seen Sep 3, 2026

Direct Line is a UK motor and home insurance brand that sells personal lines cover directly to consumers and, more recently, through price comparison websites.

InsurerAuto insuranceHome and property insuranceBromley, United Kingdom

Profile compiled by Insurtech Daily from the coverage below.

Most-covered themes

Product & LaunchesM&A

Also involved

Reported by

Coverager, FinTech Global

1 deal tracked · $4.6B disclosed across 1 of 1

Direct Line acquisitions and mergers — counterparty, price, date and source
Deal Price Announced Source
Acquired by Aviva $4.6Bas reported: £3.6B FinTech Global

Ownership changes as reported in the insurance press — see the M&A tracker for what is counted and what isn't. Minority investments are not acquisitions and are on the funding tracker instead.

Coverage

  1. Coverager · Sep 3, 2026

    Direct Line home insurance launches on price comparison websites

    Aviva's Direct Line branded home insurance products are now available through price comparison websites for the first time.

    Product & Launches
  2. FinTech Global · Dec 10, 2024

    Aviva announces £3.6bn acquisition of Direct Line to dominate UK insurance market

    M&A

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