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Prima Assicurazioni

2 stories · tracked since Aug 4, 2025 · last seen Aug 4, 2025

Prima Assicurazioni is an Italian digital insurance platform that sells car and other personal lines policies directly to consumers online.

InsurtechAuto insuranceItaly

Profile compiled by Insurtech Daily from the coverage below.

Most-covered themes

M&A

Also involved

Reported by

EU-Startups, Silicon Canals

1 deal tracked · price not disclosed

Prima Assicurazioni acquisitions and mergers — counterparty, date and source
Deal Announced Source
Majority stake acquired by AXA EU-Startups+1

Ownership changes as reported in the insurance press — see the M&A tracker for what is counted and what isn't. Minority investments are not acquisitions and are on the funding tracker instead.

Coverage

  1. EU-Startups · Aug 4, 2025

    Italian InsurTech platform Prima Assicurazioni joins Axa Group, as global insurer takes 51% stake

  2. Silicon Canals · Aug 4, 2025

    AXA to acquire Italian insurtech Prima: Know more

    M&A

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