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The General

1 story · tracked since Jan 3, 2025 · last seen Jan 3, 2025

The General is an American auto insurance company that sells non-standard car insurance directly to consumers, often to drivers who are harder to place with standard insurers.

InsurerAuto insuranceNashville, United States

Profile compiled by Insurtech Daily from the coverage below.

Most-covered themes

M&A

Also involved

Reported by

Digital Insurance

1 deal tracked · $1.7B disclosed across 1 of 1

The General acquisitions and mergers — counterparty, price, date and source
Deal Price Announced Source
Acquired by Sentry $1.7B Digital Insurance

Ownership changes as reported in the insurance press — see the M&A tracker for what is counted and what isn't. Minority investments are not acquisitions and are on the funding tracker instead.

Coverage

  1. Digital Insurance · Jan 3, 2025

    Sentry acquires The General for $1.7B from American Family Insurance

    M&A

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